Running a successful landscaping business requires more than just knowing how to cut grass, spread mulch and all the other technical parts of the job. Running any business requires a solid understanding and focus on a few other key elements.
When you form or when you formed your landscaping business, you made or will need to make the decision as to the form of your business. Are you going to incorporate or not. If you are going to incorporate, which form of corporation is the right one for you. Make sure you are working with a good attorney and/or accountant. Let them suggest if you need to be doing business as a sole proprietor, LLC, S-Corp or C-Corp.
It’s very important to be automated. QuickBooks is one of the best tools on the market for managing your business checking account, payroll, inventory and billing.
You must keep a positive cash flow at all times.
- Don’t let customer’s billing get behind.
- Don’t create more expenses than you have income.
- When planning, always overestimate expenses and underestimate income.
Always find new ways to keep costs low.
- Be smart about advertising. Use what works and stop what doesn’t.
- Shop for good value in everything including equipment and insurance
Be smart about marketing and advertising and don’t spend money where you don’t get results. Here are a few things to consider testing. If you try them for a while and they don’t work for you, you are either doing them wrong or they just don’t work.
- Create a Facebook business page and post pictures about the good work you are doing.
- Test using Facebook ads. They cost money so budget low and just for a few days to test.
- Yellow Pages still work for some businesses in some areas. Be careful with this one because even though you pay monthly, it’s a year commitment. So, if it doesn’t work, you are stuck.
- Business cards are cheap and great to give out to EVERYONE. Leave a few at any business that will let you leave them there.
- Consider testing the local news paper. Look for special service sections. Sometimes those are a good value.
Sales is not the same as marketing and advertising. Sales is the part where you talk to someone, quote the work to be done, and make sure they know you are the right person or company for the job. You may just love landscaping and think you very much dislike sales, but, in order to reach your full potential and to help the most people with the amazing service you provide, you must sell yourself and your service.